This course provides a foundation in marketing for non-business students. Through the use of lectures, cases and exercises students are exposed to the vocabulary of marketing, key tools and concepts used by marketing managers, and the decision-making process. Prerequisites BU111 and BU121. Exclusions Honours BBA program, BU352. Notes Exclusions do not constitute equivalency. Administration Option courses are designed specifically for the Administration Option, other Business courses cannot be substituted.
